1. Think Like a Business Leader (Not an Operator)You don’t need to have all the answers. But you do need to ask better questions. Executives operate with a wide lens — they connect dots across teams, trends, and timelines. You can start doing the same. Try this: Block 30 minutes each week to step out of the day-to-day and reflect. Ask yourself: - What trends or changes am I noticing across the company or market?
- What might this mean for our strategy or goals?
- Where can I connect the dots others aren’t seeing yet?
Then share just one of those insights — in a meeting, an email, or a 1:1. Doesn’t have to be revolutionary. Just thoughtful. Why this works: You start sounding like someone who thinks at the right altitude. And that changes how people see you. 2. Look for Opportunities to Drive ImpactYou don’t need permission to lead. You need initiative. One of the fastest ways to shift perception is to step into work that stretches you — especially if it’s aligned with company priorities. Where to look: - Cross-functional projects where you can represent your team/department
- Initiatives tied to company-wide priorities where there’s visibility with leadership
- Lingering problems that everyone’s tired of talking about
Instead of waiting to be asked, try: “I noticed we’re trying to [X], but it’s stuck because of [Y]. I’d love to take a first stab at a solution.” Why this works: Executives get noticed for making progress on business-critical work not just checking boxes. You’re not waiting to be handed scope. You’re claiming it. 3. Speak Like a Decision-MakerWant to earn credibility fast? Communicate like an exec. That means leading with the point not the process or the 17 meetings that led us here. Use the BLUF method: Bottom Line Up Front. Before you present anything, ask yourself: - What’s the most important takeaway?
- What decision, input, or support do I need?
- Why does this matter to the business?
Example: “We’re seeing a 10% drop in signups — I recommend testing a new CTA this week. If we wait, we could lose another 500 leads.” Then walk them through your reasoning. Why this works: Executives scan for clarity. When you give them the signal without the noise, they trust you more — and see you as one of them. BONUS: Show You Understand What the Role RequiresPerception isn’t just about how likable or capable you are. It’s about whether people believe you’re ready for what the next level actually demands. At the VP level, here’s what people are looking for: - Strategic thinking
- Executive presence
- Proactive ownership
Want to shape that perception? Use this 2-step playbook: 1. Demonstrate it Pick one expectation above and look for ways to model it daily. Example: Speak to business outcomes, not just tasks. Or: Stay calm and decisive when tensions rise. 2. Reinforce it Use language that reflects the role: “Here’s how this ladders up to our strategic priorities.”“I want to get ahead of this before it becomes urgent.” “Let’s think through the long-term impact.” Why this works: You’re not just doing the job you have — you’re signaling you’re ready for the job you want. |
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