Rule 1: The producer that helps the most humans wins, regardless of economic volatility. So make it your obsession to deliver outright magic to your clients.
Rule 2: It’s a dangerous cognitive bias of our brains to think that the way things have been in the past will be the same in the future.
Rule 3: It’s easier to serve more people, innovate beautifully and lead your field in hard times versus easier ones because so many people are scared.
Rule 4: Mastery and domain dominance are far less about having natural talent and far more about the work you do each day to improve your craft. Remember that victims love the television and leaders adore the pursuit of education.
Rule 5: Practice is your superpower and while your industry peers are playing with their phones, make sure you’re setting aside at least one hour each day to enrich the one skill that will cause you to be more useful to your customers.
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